About the Journal

The Journal of Philanthropy and Marketing previously titled the  is dedicated to publishing high-quality, peer-reviewed research that explores the dynamic interface between marketing strategies and philanthropic endeavors. This journal provides a comprehensive forum for discussing innovative methods and the latest theoretical developments in non-profit marketing. It examines a broad spectrum of topics, including charitable contributions, social welfare, altruism, and prosocial behaviors, focusing on how these elements intersect with marketing practices. The journal is a valuable resource for scholars, practitioners, and policymakers interested in understanding and enhancing the impact of marketing within the philanthropic and voluntary sectors.

Current Issue

Vol. 4 No. 2 (2024)
Published: 2024-07-09

Articles

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