MARKETING GENERIC MEDICINES: BRIDGING THE GAP BETWEEN AFFORDABILITY AND CONSUMER TRUST
Keywords:
Generic drug treatments, affordable healthcare, customer consider, pharmaceutical advertising and marketing, branding techniques, regulatory transparency, digital engagement, affected person schooling.Abstract
Generic drugs serve as a price-powerful alternative to branded pharmaceuticals, enhancing healthcare accessibility and affordability. However, notwithstanding their proven efficacy and stringent regulatory approvals, consumer skepticism regarding their excellent and effectiveness stays a venture. Addressing these worries requires strategic marketing initiatives that foster trust and sell informed choice-making. This paper explores the position of purchaser training, healthcare professional advocacy, and digital engagement in reshaping public notion of regularly occurring drugs. By emphasizing branding, regulatory transparency, and focused communique, the pharmaceutical industry can bridge the gap between affordability and patron self belief, contributing to a extra inclusive and equitable healthcare device.
