Vol. 5 No. 1 (2025)

Articles

• HOW MUCH DOES MOBILE MARKETING AFFECT PERFORMANCE OF BANK WITH CUSTOMER INTENTION AS A MEDIATING ROLE?

  Achalu Teshome, Berhanu Borj (Author)

  56-72

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• THE INFLUENCE OF DIGITAL MARKETING ON HEALTH-CONSCIOUS CONSUMERISM AND WELLNESS PRODUCT ADOPTION AMONG GEN Z GIG WORKERS IN CHENNAI CITY

  Dr. R. Bhagyalakshmi, Mrs.P. Khousalya (Author)

  335-348

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• UNPLUGGING FROM STRESS: WORK-LIFE BALANCE CHALLENGES IN INFORMATION TECHNOLOGY

  Mr.Charan Teja Ayyala, Dr. J N V Naresh Babu, Mr. Rakesh Kotipalli, Mr. P. Narasimha Babu (Author)

  97-110

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• INTEGRATING ARTIFICIAL INTELLIGENCE IN THE CIRCULAR ECONOMY: A STANDARDISED FRAMEWORK

  Mohd Tayyab, Varun R S, Ranganath M Singari, Peer M Sathikh (Author)

  147-167

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• BRIDGING THE GAP: INTEGRATING FINANCIAL METRICS WITH MARKETING ANALYTICS FOR BETTER RETURN ON INVESTMENT

  Dr.Dowluri Sudhakar, Dr.J.S.V.GOPALA SARMA, Akula Deepika, Dr. K P R Rajesh (Author)

  168-179

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• MOBILE COMPUTING: REVIEW

  Nayana P, Dr. John Grasias S (Author)

  190-198

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• DECIPHERING THE CRITICAL INTERSECTION OF MARITAL STATUS AND WORK-LIFE HARMONY- A RIGOROUS ANALYSIS OF STRUCTURAL, CULTURAL, AND PSYCHOLOGICAL BARRIERS FACED BY WOMEN PROFESSIONALS

  Ms. Priyanshi Mishra, Dr Priyanka Pandey, Dr Shruti Pandey, Ms. Shalini Srivastava, Mr. Shobhit Agarwal (Author)

  218-228

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• INFLUENCE OF STORE ATMOSPHERE ON CONSUMER PURCHASING BEHAVIOR IN INDIAN APPAREL RETAIL"

  Dr Aparna Jain, Dr. Chetan Kanjibhai Jiwani, Ms. Monika Nikesh Kumar Rathod, Dr. Meera Rajawat, Ms. Aafreen Shah (Author)

  229-242

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• REVOLUTIONIZING COMMERCE WITH AI: EMERGING APPLICATIONS IN FINANCE, ACCOUNTING, AUDITING, AND STRATEGIC LEADERSHIP

  Dr. Satish Dhoke (Author)

  243-253

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• INTEGRATING TRADITIONAL INDIAN SUSTAINABLE PACKAGING MATERIALS, REGIONAL STARTUPS, AND DESIGN THINKING FOR A SUSTAINABLE FUTURE: A REVIEW

  Monica Singh, Abhishek Kumar Singh, Kumar Sambhav, Ranganath M Singari (Author)

  254-270

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• ASSESSING THE IMPACT OF SUCCESSION PLANNING ON THE LIFESPAN OF FAMILY-OWNED BUSINESSES IN INDIA

  Dr. Pranjal Nayar, Ms. Abhigna Valusa (Author)

  271-279

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• REASSESSING THE POSSESSION MODEL IN INDIAN INSOLVENCY: EXPLORING THE NEED FOR A STRATEGIC SHIFT

  Radhika Agarwal , Moumita Majumdar (Author)

  280-295

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• CHALLENGES AND OPPORTUNITIES OF FEMALE LEADERSHIP IN GOVERNMENTAL OFFICE: EVIDENCE FROM SELECTED WOREDAS OF SIDAMA REGIONAL STATE

  Hiwot Tedla, Dr. Arvinder Singh Chawla (Author)

  296-310

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• SMART CHECKOUT AND AI-POWERED POS SYSTEMS: INFLUENCING CUSTOMER PURCHASES THROUGH SEAMLESS SHOPPING EXPERIENCES

  Avinash Rajkumar, Vipin Jain (Author)

  311-321

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• "CONSUMER BEHAVIOR IN RURAL E-COMMERCE: UNDERSTANDING FARMERS' PREFERENCES FOR ONLINE SHOPPING PLATFORMS IN HARYANA"

  Amit Kumar Singh Panwar, S.N Sahoo (Author)

  322-331

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• INSTIGATING RELIABILITY OF ARTIFICIAL INTELLIGENCE BY EMBRACING IDEAS IN MANAGING WORKFORCE

  K.Gayathri, Dr. K.Majini Jes Bella (Author)

  332-341

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• AN EMPIRICAL STUDY ONARTIFICIAL INTELLIGENCE AND ITS IMPACTS ONHUMAN RESOURCE MANAGEMENTOF IT SECTORWITH REFERENCE TO KTCC ZONE

  K. Gayathri, Dr.K. MajiniJes Bella (Author)

  342-350

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• THE IMPACT OF EARLY TECHNOLOGY EXPOSURE ON CHILDREN UNDER 8 YEARS: BENEFITS, RISKS AND BEST PRACTICES

  Dr. J. Chithralega (Author)

  351-362

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• AN EFFECT OF ENTREPRENEURSHIP ON REGIONAL DEVELOPMENT & URBANIZATION WITH RESPECTIVE CHITTOOR DISTRICT IN ANDHRA PRADESH

  Dr. N.Surekha, R.Swarna Deva Kumari, V. Sangeetha Priya, G.R. Durga Devi (Author)

  73-84

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• EXPLORING CORPORATE EMPLOYEES’ VIEWS ON ARTIFICIAL INTELLIGENCE’S IMPACT ON MARKETING: A CASE STUDY OF HYDERABAD CITY

  Dr. Munaga Ramakrishna Mohan Rao (Author)

  85-96

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• MARKETING GENERIC MEDICINES: BRIDGING THE GAP BETWEEN AFFORDABILITY AND CONSUMER TRUST

  Mrs. B. Rajeswari, Dr. G. Nirmal Dayanand Raju (Author)

  111-126

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• TECHNOLOGICAL ADVANCEMENTS AND WOMEN'S EMPOWERMENT THROUGH EXPERIENTIAL LEARNING: A FUTURISTIC PERSPECTIVE

  Ananth Selvakumar, K.Santhanalakshmi , Challapalli Praseeda, Martin Selvakumar Mohanan, B. Sambath Kumar, D.Yuvaraj (Author)

  180-189

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• THE STATUS OF SERVANT LEADERSHIP, ORGANIZATIONAL COMMITMENT, AND ORGANIZATIONAL CITIZENSHIP BEHAVIOR: A CASE STUDY OF STATE OWNED HEI’S IN SOUTHERN ETHIOPIA

  Sintayehu Gurmessa Chimedessa, Arvinder Singh Chawla (Author)

  199-206

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