Vol. 5 No. 1 (2025)

Articles

• STOCK PRICE PREDICTION IN INDIAN MARKETS WITH A CASE STUDY ANALYSIS OF ADANI GROUP OF COMPANIES – ACC LIMITED.

  Dr.Tripurari Ananth Narayan (Author)

  1-12

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• HOW MUCH DOES MOBILE MARKETING AFFECT PERFORMANCE OF BANK WITH CUSTOMER INTENTION AS A MEDIATING ROLE?

  Achalu Teshome, Berhanu Borj (Author)

  56-72

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• AN  EFFECT OF ENTREPRENEURSHIP ON REGIONAL DEVELOPMENT & URBANIZATION WITH RESPECTIVE CHITTOOR DISTRICT IN ANDHRA PRADESH

  Dr. N.Surekham, R.Swarna Deva Kumari, V. Sangeetha Priya, G.R. Durga Devi (Author)

  73-84

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• EXPLORING CORPORATE EMPLOYEES’ VIEWS ON ARTIFICIAL INTELLIGENCE’S IMPACT ON MARKETING: A CASE STUDY OF HYDERABAD CITY

  Dr. Munaga Ramakrishna Mohan Rao (Author)

  85-96

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• UNPLUGGING FROM STRESS: WORK-LIFE BALANCE CHALLENGES IN INFORMATION TECHNOLOGY

  Mr.Charan Teja Ayyala, Dr. J N V Naresh Babu, Mr. Rakesh Kotipalli, Mr. P. Narasimha Babu (Author)

  97-110

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• THE ROLE OF DIGITAL LITERACY AND TRUST IN DRIVING FINTECH ADOPTION: MITIGATING BEHAVIOURAL BIAS FOR ENHANCED EQUITY INVESTMENT DECISIONS

  Shriya.K, Dr.T. Velmurugan (Author)

  13-35

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• FACTORS AFFECTING CUSTOMER LOYALTY: THE CASE OF COMMERCIAL BANK OF ETHIOPIA

  Daniel Teshome Alemayehu, Dr Arvinder Singh Chawla, (Author)

  36-47

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• LEADERSHIP DYNAMICS AND EMPLOYEE SATISFACTION: EXPLORING THE EFFECT OF LEADERSHIP STYLES IN ETHIOPIAN PRIVATE HIGHER EDUCATION

  Zelalem Tesfaye, Dr. Arvinder Singh Chawla2 (Author)

  48-55

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• MARKETING GENERIC MEDICINES: BRIDGING THE GAP BETWEEN AFFORDABILITY AND CONSUMER TRUST

  Mrs. B. Rajeswari, Dr. G. Nirmal Dayanand Raju (Author)

  111-126

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• THE IMPACT OF ARTIFICIAL INTELLIGENCE AND AUTOMATION ON BUSINESS PROCESS MANAGEMENT AND ORGANIZATIONAL PERFORMANCE

  G. Sudhakar, Dr Gayatri Mantri, Sunkari Suneetha, Kanchralapalli Kishan, Dr. G. Nanda Kishor Kumar (Author)

  127-146

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• INTEGRATING ARTIFICIAL INTELLIGENCE IN THE CIRCULAR ECONOMY: A STANDARDISED FRAMEWORK

  Mohd Tayyab, Varun R S, Ranganath M Singari, Peer M Sathikh (Author)

  147-167

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