Vol. 4 No. 2 (2024)

Articles

• NEUROBEHAVIORAL AND NEUROCHEMICAL EVALUATION OF EPIDERMAL GROWTH FACTOR RECEPTOR (EGFR) INHIBITOR –GEFITINIB IN Β-AMYLOID OLIGOMER INDUCED ALZHEIMER'S DISEASE IN MICE MODEL

  Jagadeesh Dhamodharan, Ganthimathy Sekhar, Arunachalam Muthuraman (Author)

  1-9

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• IMPACT OF ENTREPRENEURSHIP IN THE DIGITAL AGE: A BUSINESS MODEL ON STRUCTURAL EQUATION MODELING APPROACH

  Dr.S.Amudhan, Dr.S.Thandayuthapani, Dr.Anamika Rawat, Sheeba N, Dr.P.Muralidharan, Dr.J.Poornima (Author)

  10-21

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• EMPOWERING INDIVIDUAL GROWTH: A STUDY ON PERSONALIZED LEARNING AND ITS INFLUENCE ON TEACHER ATTITUDES

  Mr.M.Venkatesan , Dr.R.Venkatesan (Author)

  22-33

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• THE EFFECT OF COVID-19 ON GIRLS EDUCATION WITH SPECIAL REFERENCE TO COLLEGE STUDENTS IN THIRUVARUR DISTRICT AT TAMIL NADU

  Dr.B.Saranya (Author)

  34-42

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• ANALYSIS FACTORS INFLUENCING WOMEN’S SATISFACTION IN METRO TRAIN SERVICES: A COMPREHENSIVE STUDY ON SAFETY, ACCESSIBILITY AND COMFORT

  Dr. M. Ravindran, Dr. N. Sujatha (Author)

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• RIDE-HAILING REALITIES: EXPLORING DRIVERS OF CONSUMER BRAND SWITCHING IN RIDE-HAILING PLATFORMS

  Dr. Sree Akshara Mithran (Author)

  43-58

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• COMPETENCY MAPPING AND ITS IMPACT ON EMPLOYEE PERFORMANCE   AT OO7 TRADE INTERNATIONAL PVT. LTD

  Dr.T.V.Ambuli, Mr. R. Surendher (Author)

  59-66

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• REVIVED ENTREPRENEURSHIP AND TECHNOLOGY USE IN BUSINESS: AN UNORGANIZED SECTOR PERSPECTIVE

  Dr. Lucky Mishra, Dr. Reshmi Banerjee, Dr. Reshmi Menon (Author)

  67-74

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• INFORMATION AND COMMUNICATION TECHNOLOGIES IN CREATING A NEW TEACHING TECHNIQUE

  Monisha D (Author)

  75-81

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• ROLE OF SELF-HELP GROUPS IN EMPOWERING WOMEN- A STUDY WITH SPECIAL REFERENCE TO MALAYAMBAKKAM VILLAGE (KANCHIPURAM DISTRICT)

  Ms. N. Jayashree, Dr. N. Abirami (Author)

  82-86

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• SMART WEARABILITY'S RIPPLE EFFECT: CONSUMER ADOPTION AND CONTINUANCE INTENTIONS

  Darshni. S , Nikhita.V, Dr. Swetha. M. S (Author)

  87-98

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• SYSTEMATIC LITERATURE REVIEW ON FACTORS IMPACTING THE JOURNEY OF STARTUPS TO ENTERPRISES

  Khushboo Vachhani Talati, Dr. Krishnaba Vaghela (Author)

  99-110

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• THE APPLICATION OF VIRTUAL REALITY MARKETING STRATEGY ON TOURISM: A CONCEPTUALIZED INVESTIGATION

  Dr. D. Janis Bibiyana, Dr.K.Srinivasan (Author)

  111-119

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• A CRITICAL INVESTIGATION IN ANALYSING THE KEY DETERMINANTS INFLUENCING THE INDIVIDUAL INVESTORS IN SELECTING EQUITY MUTUAL FUNDS IN THE CURRENT ECONOMIC CONDITIONS

  V.Bairavi, Dr.J.Sathyapriya (Author)

  120-132

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