ANALYZING THE IMPACT OF INTERNET MARKETING ON THE MAKING OF PROFITS IN THE CONSTRUCTION INDUSTRY.

Abstract

The research study looks into the ways digital marketing helps enhance business success in the construction industry. Earlier construction businesses were using offline methods to reach clients. But due to the change in technology and customers, usability of digital marketing is getting more essential. The objective of the research is to explore and identify the key digital marketing factors that influence business success and its profitability. The regression test shows Digital Enablement, Market Competitiveness and Organizational Suppport has significant positive effect on profitability. The results show the increasing importance of digital tools and strategic planning for achieving business growth in construction. Likewise, internal readiness and market responsiveness are important for digital transformation, it argues. This research gives construction companies real-world advice on how to become more profitable via technology.