CUSTOMERS ATTITUDE TOWARDS SMALL FINANCE BANKS

Abstract

Small Finance Banks are paving a new way for the economic development of our country by attracting the small businesses and micro level entrepreneurs. Small Finance Banks are lending different types of loans to the customers. This study is made to analyse the attitude of the customers towards the various loans namely personal loan, business loan, retail loan and payment and other services. There are 500 customers are selected for the study. Socio economic profiles of the customers are analysed using percentage. Further, the researcher has analysed about the attitude of the customers towards the services of Small Finance Banks using Independent sample ‘t’ test. This study concludes that the customers of the Small Finance Banks are discriminated on the basis of the gender, marital status and type of family while providing loan and other services. Hence it is expected that the Small Finance Banks take care while marketing loan and other products to customers without any major discrimination.