EXPLORING THE LINK BETWEEN CSR INITIATIVES AND BUSINESS PERFORMANCE IN THE CHENNAI DISTRICT

Abstract

This research study aims to analyse the impact of Corporate Social Responsibility (CSR) on corporate reputation as well as financial performance of selected listed companies of Chennai, India. As companies are becoming conscious of engaging with sustainable practices, this article investigates the relationship between CSR, corporate reputation, and finances. In recent years, stakeholders have been requesting organisations to adopt ethical practices and sustainable operations to be CSR compliant.  This study seeks to determine the effects of corporate social responsibility initiatives on the corporate image and financial results using 200 sampled firms. The researchers chose a mixed methods approach. They analyzed some data analytically and some analysed descriptively. Quantitatively, they analysed them through SPSS. Similarly, They employed descriptive statistics, correlation and regression analysis. Corporate social responsibility (CSR) activities are positively correlated with a company’s reputation, which in turn has a positive impact financial performance. This research highlights that CSR has strategic importance because it produces effects that lead to reputation and financial benefits. The organizational recommendations include ways to improve their CSR initiatives and stakeholder engagement.