REVOLUTIONIZING COMMERCE WITH AI: EMERGING APPLICATIONS IN FINANCE, ACCOUNTING, AUDITING, AND STRATEGIC LEADERSHIP

Abstract

Artificial Intelligence (AI) is transforming commerce by revolutionizing finance, accounting, auditing, and strategic business management. This research explores AI-driven innovations and their impact on modern business practices, focusing on awareness, adoption, benefits, challenges, and trust in AI. A sample of 150 respondents, including professionals and business leaders, was surveyed to assess AI’s role in commerce. Findings reveal that AI enhances operational efficiency, financial forecasting, and decision-making, with 68% of respondents acknowledging its significance. However, challenges such as high implementation costs (65%), lack of technical expertise (58%), and concerns over data security (45%) remain major barriers to adoption. The study also highlights growing trust in AI, with 62% expressing confidence in its ability to optimize business functions. Despite concerns over job displacement and ethical issues, the future of AI in commerce appears promising. Addressing regulatory frameworks, workforce adaptation, and ethical AI development will be key to maximizing AI’s potential.