SUSTAINABLE STAYS: UNDERSTANDING THE FACTORS THAT INFLUENCE BOOKING DECISIONS FOR ECO-CONSCIOUS TRAVELERS IN DELHI-NCR

Authors

  • Dr Aravind Kumar Rai, Dr C. Anirvinna, Dr Mukesh Shekhar Author

Abstract

The "Green Movement" in industrialised and developing nations has been boosted by climate concerns. Greening in hotels includes the situation with eco-friendly accommodations, eco-certification and labelling, obstacles faced by hotels in pursuing green practises, and consumer assistance in achieving hotel eco-accommodating goals. Hotels conserve the environment through conserving electricity, water, garbage, and materials.

Vacationer expects hotel business to care about climate and economy. Given these concerns, advertisers recognise the green shifts in customer behaviour, the importance of promoting eco-friendly products/services, proactive management, and natural practises to increase market intensity. Ecological worries are one's worries about shifting environmental concerns like ecological debasement, resource depletion, climate change, etc. Ecological concern is one of the most important sources of economic inspiration since it encourages people to set up and follow a personal environmental standard and  thus become planet aware. Value, cost, and prior satisfaction influence consumer purchases. Inns have certificate programmes, reusing programmes, energy-saving lighting, towel reuse programmes, reuse receptacles in guest rooms, bedding changed on demand, and more. Reusing canisters, using energy-efficient lighting, and cleaning bed sheets may influence buyers. The "Green Movement" in industrialised and developing nations has been boosted by climate concerns. Greening in hotels includes eco-friendly accommodations, eco-certification and labelling, obstacles to greening in adopting green practises, and customer assistance in achieving hotel eco-accommodating goals. Hotels conserve the environment through conserving electricity, water, garbage, and materials.

So, this study investigates and explores consumers perceptions and attitudes regarding eco-friendly procedures at five-star hotels in Delhi-NCR.

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Published

2024-01-20

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Articles