FACTORS INFLUENCING INVESTORS’ DECISION TO INVEST IN MUTUAL FUNDS: AN EMPIRICAL STUDY FROM A RURAL PERSPECTIVE

Abstract

Abstract: Mutual fund investment is an instrument used for securing small amounts by various individuals as a part of big project investment. It is famous and well known form of investing small savings by individuals in various corners of the society. However, people living in rural areas are still unaware about this form of investment. They depend upon banks’ regular saving options like recurring deposits, fixed deposits, or similar saving schemes. This study is an effort to explore the factors which affect the decision of rural investors to invest in mutual funds. Through this empirical study certain factors were explored and discussed so that the viewpoint and perception of investors could be understood by the economic agents or practitioners. The study will be useful for policy makers, research scholars, academicians and financial managers.