INFLUENCE OF ARTIFICIAL INTELLIGENCE IN ADVERTISING EXPERIENCE

Abstract

Artificial intelligence is making advertising simpler, more astute and increasingly proficient. When automatic promotion purchasing was advanced in 2014, it acquainted us with AI reasoning-based advertisement purchasing successfully with manual errands of looking into target markets, financial plans, inclusion requests, and layers of extra examination following also significant expenses. AI is a prospering innovation, industry, and field of study. While premium levels with respect to its applications in advertising have not yet converted into far reaching reception, Thus, AI in advertising is an essential subject to inquire about. By breaking down its present applications, its underlying capacity use cases sooner rather than later, to execute it and its zones for development we can accomplish an elevated level comprehension of AI's drawn out suggestions in promoting. AI offers the development to current promoting strategies just as totally better approaches for making and appropriating an incentive to clients. Automatic promoting and social media promoting can progressively complete perspective on client conduct, prescient investigation, and experiences through coordination with artificial intelligence. The objectives of the present article are to evaluate the impact and influence of artificial intelligence in advertising experience and also to analyze the various applications of AI in the advertising sector. The researcher used ANOVA and Chi-square test to analyze the data.