SMART WEARABILITY'S RIPPLE EFFECT: CONSUMER ADOPTION AND CONTINUANCE INTENTIONS

Abstract

Smart technology comprised of smart home appliances, smart equipment, where smart wearables are widely spread across the world. The smart wearable device industry is predicted to generate enormous profits and to grow fast in the near future. The purpose of this research is to look at the impact of smart technology readiness on consumer purchase intentions a special reference to smart wearables. The study focuses on optimism, innovativeness, discomfort, insecurity, usefulness, ease of use, and attitude as important variables of technology readiness, and purchase intention variables include adoption and continuance intention for smart wearables. The data was collected using structured questionnaire and the results were derived from statistical analysis using SPSS software. The results have brought practical implications for the marketers and the future researches.