THE APPLICATION OF VIRTUAL REALITY MARKETING STRATEGY ON TOURISM: A CONCEPTUALIZED INVESTIGATION

Abstract

Virtual tourism has transformed the buying behaviour outlines of tourists due to the influence of modern technologies. The tourist purchase decisions have been occupied to the next level, from complex to simple. The objective of the study is to cognize the impact of Virtual Reality (VR) on tourist buying behaviour of tourism harvests. Primary data was composed of 100 respondents who used and proficient virtual reality in information search, evaluation of alternatives, purchase decision, purchasing and post-purchase evaluation of the tourism products. The data thus collected are analyzed using frequency and multiple regression. Based on the results, it has been known that the impact of VR (booking tour packaging with the help of Virtual Reality) in selecting the tourism product (by viewing hotels through VR; VR tour experience; travel around cities through VR; viewing historical sites and monuments through VR; by visiting the attractions the natural beauty through VR; impact the overall experience of VR) on the tourism industry is abundant