EXPLORING CORPORATE EMPLOYEES’ VIEWS ON ARTIFICIAL INTELLIGENCE’S IMPACT ON MARKETING: A CASE STUDY OF HYDERABAD CITY

Abstract

This study explores the perspectives of corporate employees in Hyderabad city on the transformative role of Artificial Intelligence (AI) in revolutionizing marketing practices. As businesses worldwide increasingly incorporate AI technologies to enhance marketing strategies, understanding the views of employees who are integral to the implementation and adoption of these technologies is crucial. Through a structured survey and in-depth interviews with marketing professionals across various industries in Hyderabad, this research examines their opinions on the benefits, challenges, and future potential of AI in the marketing domain. Key areas of focus include AI’s impact on customer personalization, data-driven decision-making, automation of marketing tasks, and the integration of AI into traditional marketing frameworks. The findings suggest that while corporate employees recognize the immense potential of AI in driving marketing innovations, there are concerns regarding the need for skill development, data privacy, and the ethical implications of AI use. The study also highlights the importance of continuous learning and adaptation to fully leverage AI’s capabilities in marketing. This research contributes to the broader understanding of how corporate employees perceive AI’s role in reshaping marketing strategies and offers insights for businesses looking to enhance AI adoption in their marketing processes.