A RESEARCH ON THE PERCEPTION OF GREEN PRODUCTS BY CONSUMERS IN THE KARUR DISTRICT

Abstract

"Green goods," which are durable, recyclable, non-toxic, and made of recyclable materials, are in demand due to increased consumption. Because population growth and consumerism harm the ecosystem, shoppers are buying green products to help the earth. An empirical factor analysis discovered critical characteristics influencing green product and marketing purchase behaviour. Magazines and newspapers stress product environmental impact. It will evaluate how individuals feel about eco-friendly acts and their influences. Because it affects all continents, marketers must address it. Green marketing is important in today's ethical market. Though not new, "green marketing" and "green commodities" encourage environmental protection. Genuine consumers and businesses seek green products. Globalisation bodes well for green marketing. Eliminating delays may improve growth. Knowing clients' environmental attitudes and encouraging action are vital. Customers' eco-friendly product choices may represent attitudes. Participants were chosen snowball-style. We interviewed and evaluated 250 survey respondents. Businesses' environmental efforts and wealthy consumers' healthcare choices are Chi-Square.