INFLUENCE OF YOU TUBE ADVERTISEMENTS AMONG YOUTHS

Abstract

Information technology has made the world a global village and connects the people throughout the world. Usage of information technology in social media especially you tube, increase its popularity among the youths. Youth today are far more equipped with adequate information than they had a couple of decades back. The evolution of Technology has brought in this change in the lifestyle of youth. The kind of exposure these youth have towards Internet, Television, print and other media propels one tore think on the effects that these advertisements have on the minds of the young generation. Internet proves to be one of the best ways of persuasive communication. This is the place where the youth spend maximum of their time, surfing and downloading material. The exposure that one gets from Internet, Television or any other media through advertisements depicts the knowhow of different cultures, lifestyles and fashion. Youth are passive observers of many things, who tend to capture every message from the advertisements. These advertisements directly or indirectly compel youth to think on an agenda in the manner in which it is portrayed through the advertisements which may further lead to positive or a negative consequence.