REVIVED ENTREPRENEURSHIP AND TECHNOLOGY USE IN BUSINESS: AN UNORGANIZED SECTOR PERSPECTIVE

Abstract

 Artificial Intelligence’ as a concept has contributed positively towards the market changes. With relatively no training required to use the technology freely available for the general masses, artificial intelligence finds a greater pace in terms of getting diffused into the various market-based products, applications, and processes. The current generation is learning a lot at the fastest pace at a very early age because of the revolution that has occurred in learning and utilizing new technology.

Innovation and entrepreneurship go hand in hand. As a result of developments, proper technological application has benefited enterprises. The experience of Black swan has motivated the growth of entrepreneurship and technology. Digitalization is beneficial to improve the market structure and advancing towards transparency and perfection. A firm cannot function in the modern world without technology. 

The objectives of the present study are to know the entrepreneur’s acceptance for technology available for general masses, for general management of a business, to know the usefulness for human resource management, and further how it is useful for financial and marketing strategies. A structured questionnaire has been developed for collecting the data. Based on the analysis of the collected data from the questionnaire, a training program is designed for the entrepreneurs who are running their businesses which falls under unorganized sector and in need to get the support to cope up with the ever-changing technology.