Vol. 4 No. 1 (2024)

Articles

• A STUDY ON TRANSFORMING DIGITAL MARKETING WITH ARTIFICAL INTELLIGENCE

  Saranya R, Sreeiswarya S P (Author)

  435-439

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• A COMPARATIVE STUDY ON TRADITIONAL MARKETING & MODERN MARKETING AMONG SALES TEAM WITH RESPECT TO CARS IN CHENNAI

  Dr. S. Tamilselvan (Author)

  440-455

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• BEING ORGANIC: A LEAP TOWARDS SUSTAINABILITY

  Dr. Reshmi Banerjee, Dr. Reshmi Menon, Dr. Lucky Mishra (Author)

  456-463

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• DIGITIZING CROP INSURANCE: UNVEILING OPPORTUNITIES, OBSTACLES, AND CHARTING THE FUTURE OF CROP INSURANCE

  Rudramuni P B1 Prof. S Venkatesh2 (Author)

  464-471

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• THE STUDY ON CONVERTING CONSUMERS INTO BRAND EVANGELIST IN INSTAGRAM THROUGH MICRO INFLUENCERS

  Dr. R. Sharmila (Author)

  472-480

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• A STUDY ON CONSUMER SATISFACTION AND AWARENESS TOWARDS MEESHO APPLICATION WITH SPECIAL REFERENCE TO CHENGALPATTU DISTRICT

  A.Panneerselvam, D.Unika (Author)

  481-491

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• ASSESSING THE EFFECTIVENESS OF TALENT MANAGEMENT STRATEGIES IN INDIAN PHARMACEUTICAL COMPANIES AFTER COVID-19

  Vibhor Bhatt*1, Mithilesh Jaiswal2 (Author)

  492-499

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• THE IMPACT OF TRAINING AND DEVELOPMENT PROGRAMS ON EMPLOYEE PERFORMANCE AND ORGANIZATIONAL SUCCESS

  D. Sharmila 1, Dr.S.Chinnathambi2 (Author)

  500-512

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• IMPACT OF FLEXIBLE WORK ARRANGEMENTS ON EMPLOYEE PRODUCTIVITY

  Anjana Krishnan1, Dr. S. Chinnathambi2 (Author)

  513-527

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• THE IMPACT OF SOCIAL MEDIA MARKETING AND MACHINE LEARNING APPLICATIONS IN DIGITAL ADVERTISING

  R.Santhiya 1, Dr.K. Kannan2 (Author)

  528-540

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• THE IMPACT OF SOCIAL MEDIA MARKETING AND MACHINE LEARNING APPLICATIONS IN DIGITAL ADVERTISING

  R.Santhiya 1, Dr.K. Kannan2 (Author)

  541-550

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• INNOVATIVE PEDAGOGIES FOR POSTGRADUATE SUCCESS: A MULTI-DIMENSIONAL ANALYSIS OF FLIPPED LEARNING IN INDIA

  Shahnaaz Sultana (Author)

  551-570

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• UPI: THE FUTURE OF PAYMENT SYSTEM IN INDIA

  Saili Bera, Bing Li (Author)

  571-592

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• A STUDY ON ECONOMIC PROSPEROUS CONDITIONS FOR ARAKU COFFEE EXPORTING SYSTEM IN INDIA

  Mullapudi Krishna Rao, Dr. M.Uma Devi (Author)

  593-601

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• A DECISION MAKING SYSTEM ON HEALTH CARE USING MACHINE LEARNING ALGORITHMS

  Dr. Thanveer Jahan, Tanisha Aanam (Author)

  602-610

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• A STUDY ABOUT THE FINANCIAL MARKETS AND INVESTMENTS IN THE STATE OF TAMIL NADU

  N. Deepa 1*, Dr. S. Paneer Selvam 2 (Author)

  611-618

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• USING ARTIFICIAL INTELLIGENCE TO ENHANCE CUSTOMER COMMUNICATIONS AT MAJOR SAUDI COMPANIES

  Iyad Abed Al-Fattah Al-Nsour Eman Abdel Hameed Hasnin Moayad Ali AL-Johani (Author)

  619-636

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• EMPOWERING INDIVIDUAL GROWTH: A STUDY ON PERSONALIZED LEARNING AND ITS INFLUENCE ON TEACHER ATTITUDES

  Mr.M.Venkatesan , Dr.R.Venkatesan (Author)

  637-648

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• NATIONAL MULTI DISCIPLINARY SEMINAR ON EMERGING TRENDS IN TECHNOLOGY AND SUSTAINABILITY PERSPECTIVES FROM BUSINESS,SCIENCES,SOCIAL SCIENCES & HUMANITIES

  Dr. B. Swathi, Dr.D.Kanthi Sree (Author)

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• INTEGRATION OF ARTIFICIAL INTELLIGENCE IN SUPPLY CHAIN MANAGEMENT: CHALLENGES AND OPPORTUNITIES

  Dr.Jenifer Lawrence (Author)

  1-13

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• INDIAN CONSUMER PERCEPTION OF ELECTRIC VEHICLES: A STUDY

  Dalvinder Singh Wadhwa, Manoj Sharma, Sheetal Sharma, Lao Manna, Daljeet Singh Wadhwa (Author)

  14-25

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• REVEALING E-LEARNING OBSTACLES – AN IN-DEPTH STUDY

  Dr.G.Anuradha , G.A.Hema , S.Anupriya (Author)

  26-33

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• SUSTAINABLE STAYS: UNDERSTANDING THE FACTORS THAT INFLUENCE BOOKING DECISIONS FOR ECO-CONSCIOUS TRAVELERS IN DELHI-NCR

  Dr Aravind Kumar Rai, Dr C. Anirvinna, Dr Mukesh Shekhar (Author)

  34-46

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• INVESTIGATING THE POSSIBILITIES OF IMPLEMENTATION OF SIX SIGMA IN FARMER PRODUCING COMPANIES IN INDIA: A REVIEW

  Nitin Paranjape, Dr. Kiran Kale (Author)

  47-53

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• NAVIGATING SUSTAINABLE DEVELOPMENT GOAL 5 WITH REFERENCE TO INDIAN LAWS - A STUDY

  R.Dhivya , M. Ramesh (Author)

  54-64

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• PATRIARCHY, WOMEN AND ENVIRONMENT: THE RELATIONSHIP BETWEEN WOMEN AND SUSTAINABLE DEVELOPMENT IN INDIA

  Rashmi Rekha Singphow (Author)

  65-71

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• ANALYZING CONSUMER CHOICES IN ONLINE FOOD DELIVERY SERVICES IN CHENNAI

  Dr. Parveen Banu S, Dr. R. Mahalakshmi, Dr. S. Anuradha, Mr. M. Kannan (Author)

  72-84

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• GREENING TALENT ACQUISITION: A MULTI-DIMENSIONAL ANALYSIS OF SUSTAINABLE RECRUITMENT PRACTICES AND THEIR LONG-TERM ORGANIZATIONAL IMPLICATIONS IN IT INDUSTRY

  Mrs.M.Latha, Dr. M. Radhakrishnan (Author)

  85-99

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• CHANGING CONTOURS OF COPYRIGHT LAW WITH THE EMERGING USE OF AI CHAT BOTS: A CRITICAL ANALYSIS

  Ms. Pragati Solanki (Author)

  100-108

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• UNVEILING MARKET DYNAMICS: A COMPREHENSIVE STUDY OF THE HINDENBURG REPORT'S EFFECT ON ADANI'S FINANCIAL LANDSCAPE

  Dr Madireddi SSV Srikumar, Dr. Raghunath Reddy Challa, Dr. Nair Sreeja Sivankutty (Author)

  109-138

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• GREEN MARKETING INITIATIVES ADOPTED BY INDIAN FIRMS.

  Ms. Dalvy Jose, Mr. Gowtham R, Ms.Sumathi C.P, Ms. M Leelavathy (Author)

  139-147

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• INNOVATIVE APPROACHES: LEVERAGING BIG DATA ANALYTICS FOR CREDIT RISK MANAGEMENT IN INDIAN BANKS

  M. Jayasree, Dr. P Nagaraj (Author)

  148-182

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• A STUDY ON WORK LIFE BALANCE OF PRIVATE SECTOR INSURANCE EMPLOYEES WITH SPECIAL REFERENCE TO COIMBATORE CITY

  Dr. P. Pirakatheeswari, Dr. P. PON Meenakshi, Dr. N. Amsaveni (Author)

  183-200

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• FINANCING OF HIGHER EDUCATION IN TAMILNADU

  Dr. C. Saravanan (Author)

  201-210

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• FINANCIAL PERFORMANCE AND HOUSING LOAN IN INDIAN BANKING SECTOR WITH REFERENCE TO PUNJAB STATE- A RELATIONSHIP STUDY

  Deepak, Dr. Manoj Kumar Kulshrestha, Dr. Balwinder Singh, Dr. Pritpal Singh Bhullar (Author)

  211-230

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• FACTORS INFLUENCING WORK LIFE BALANCE OF WOMEN EMPLOYEES IN BPO SECTOR IN CHENNAI CITY

  M.S.Hudha, Dr.S.Nafeesa (Author)

  231-239

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• THE PROBLEMS OF CASHLESS TRANSACTION AMONG THE PROFESSIONALS IN KANYAKUMARI DISTRICT

  M.Nandhini, Dr.K.Ramesh (Author)

  240-250

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• "ANALYZING ACADEMIC DYNAMICS: EXAMINING THE INTERPLAY AMONG JOB SATISFACTION, TURNOVER INTENTION, AND INSTITUTIONAL FACTORS IN HIGHER EDUCATION INSTITUTIONS"

  Dr Rakesh Kumar B (Author)

  251-267

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• THE INFLUENCE OF SOCIAL MEDIA ADS ON BUYERS’ PURCHASE INTENTION

  N.Kiruthika, Dr.K.Rajam (Author)

  268-288

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• IMPACT OF STARTUPS ON INDIAN ECONOMY

  Saurabh Chawaria (Author)

  289-299

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• BLOCK CHAIN ​​​​- A FAVORABLE TECHNOLOGICAL APPLICATION FOR SURGE IN COMPETENCIES

  Dr Laxmana Rao . G , Sadiya Firdose RZ , Dr. Truptha Shankar (Author)

  300-309

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• MEDIATION OF CONTRACT SPLITS AND TAX RISK REDUCTION IN THE RELATIONSHIP BETWEEN ROLE OF EXTERNAL TAX COUNSEL AND CONTRACT STRUCTURE COMMON IN EPC CONTRACTS DESIGN -A STUDY

  R. Ravichandran, Dr. Laxman Rao G (Author)

  310-318

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• EVALUATION OF COGNITIVE PERFORMANCE AND PSYCHOLOGICAL FACTORS AFTER REPEATED IMMERSION IN COLD WATER

  S. Ajeetha, Dr. Mythri Rajeswara Babu (Author)

  319-339

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• A RESEARCH ON THE PERCEPTION OF GREEN PRODUCTS BY CONSUMERS IN THE KARUR DISTRICT

  R Aravinth, Dr. V. Padmanabhan (Author)

  340-350

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• INFLUENCE OF YOU TUBE ADVERTISEMENTS AMONG YOUTHS

  Dr. P. Barani Kumari, Mrs. J. Starlin Georgina (Author)

  351-355

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• INVESTIGATING THE GROWTH FACTORS OF NON-LIFE INSURANCE SECTOR IN INDIA - AN EMERGING MARKET PERSPECTIVE

  Dr. Abhijit Chakraborty, Dr. Laxmana Rao . G, Mr. Abhijit Ranjan Das, Mr. Suresh Kumar T M (Author)

  356-378

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• INVESTIGATING THE INFLUENCE OF SOCIAL MEDIA ADVERTISING AND BRAND IMAGE ON CONSUMER PURCHASE INTENTIONS OF ORGANIC PRODUCTS

  Ms. Himani Devi, Dr. Amit Kumar Uniyal (Author)

  379-392

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• THE NEXUS OF INTELLECTUAL PROPERTY RIGHTS AND CYBER SECURITY

  Prof. (Dr.) S.P.S.Shekhawat, Ms. Bhawana (Author)

  393-403

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• UNDERSTANDING WORK-LIFE RELATIONSHIPS: PERSPECTIVES FROM UNIVERSITIES IN TELANGANA

  Dr. Y . Vinodhini, Dr. Naveen Prasadula (Author)

  404-421

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• HARMONY IN WORK AND LIFE: INVESTIGATING QUALITY OF WORK-LIFE BALANCE AND JOB PRODUCTIVITY IN IT PROFESSIONALS

  Dr. A. Kanakadurga, N.Madhavi (Author)

  422-434

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